A Memorandum of Understanding has been signed between Tourism Authority of Thailand and Singapore Airlines in a bid to boost tourism in the country originating from other nations such as Australia, New Zealand, South Africa, and Singapore.
Tourism Authority of Thailand have set a new, higher target for this year’s arrivals, establishing their goal as 34.5 million international visitors. This additional influx of people who are expected to be travelling to the country is estimated to generate a 10 per cent year-on-year revenue increase of 1.81 trillion Baht (which equates to US$50 billion).
Effective from 27th February 2017 to 31st March 2019, the Memorandum of Understanding will incorporate activities including brand advertising and promotional campaigns, digital marketing, product development and familiarisation trips.
Tourism Authority of Thailand have also announced a deal with Etihad Airways worth US$1million. Thailand hopes that the deal will help boost international visitors and tourist trips from the United Kingdom, Italy, France, Germany, UAE, and Egypt.
Yuthasak Supasorn, Tourism Authority Thailand governor, explained that the Memorandum of Understanding will help Thailand target four key markets.
“Australia and New Zealand markets have long been important source markets for Thailand while the South Africa market has been growing in recent years. With Singapore Airlines’ help under this mutually-beneficial MOU, we look forward to welcoming their passengers,” he said.
Thailand is famous for the good times to be had under the sun on its beaches and the sights and smells of its fascinating cities, but it is still managing to become even more popular year on year. And the added promotion of tourism in Thailand as part of the Memorandum of Understanding signed between the Tourism Authority of Thailand and Singapore Airlines as well as Etihad only looks set to raise its profile even further.