The Songkran 2017 had a total economic impact spending of 45.438 billion Baht, which is over 1 Billion US Dollars. During the period of the 11-17 April, Thailand saw an economic increase of 14.4% over last year.
The Songkran Festival which is also over the Thai New Year is a three-day water festival which consists of fun-filled water fights and festivities. Family and friends celebrate Songkran by splashing each other with water in the form of a wish and blessing for the start of the new year. Over the past couple of years, Songkran has developed into a holiday attraction in which thousands of people from around the world come to celebrate.
Thailand attracted 695,894 overseas tourists during Songkran 2017, which generated more than 36.391 Billion Baht (US$ 1 Billion). The attraction of the festival also led to domestic tourism rising and more trips being booked introducing more revenue into the economy. 14 destinations took part in the festivities with several areas noticing large growth in the tourism sector. Based on the Ministry’s preliminary data, of the 3.03 million domestic trips during 11-17 April 2017, a total of 1.25 million trips took place in the 14 destinations, a growth of 5.61 percent when compared to the same period in 2016.
The Tourism Authority of Thailand (TAT) collaborated with the Ministry of Tourism and Sports to organise and support celebrations of Songkran 2017 in 14 destinations like Bangkok, Chon Buri, Chiang Mai, Khon Kaen, Ayutthaya, Songkhla (Hat Yai), Nakhon Si Thammarat, Phuket, Nong Khai, Samut Prakarn, Suphanburi, Nakhon Phanom, Lampang, and Sukhothai. The number of tourists visiting these destinations grew each day during the 3-day festival.