The primary vested parties of Singapore’s tourism industry have sealed one of the biggest partnership deals that will see the three companies invest SG$20 million to promote inbound travel to Singapore.
Singapore Airlines, Changi Airport Group and Singapore Tourism Board will invest considerably in order to bring tourists to the region, concentrating on leisure, business and meetings, incentives, conferencing and exhibitions (MICE) travellers across 15 markets including Australia, China, the Philippines, Taiwan, Thailand, Vietnam, the USA and the UK.
The three entities have said that they’re planning to intensify marketing efforts in the chosen markets as well as improving travel trade partnerships, increasing investment in the corporate and MICE segments and developing new programs to improve the visitor experience.
The Singapore Stopover Premium package is one of the main initiatives that has been brought in which combines stays in luxury hotels, private transfers, access to a range of leisure experiences as well as other privileges such as spa discounts and shopping vouchers.
They’ve also brought in the initiative of an enhanced Free Singapore Tour, which offers free guided tours to transit passengers.
Singapore Airlines CEO Goh Choon Phong says that the partnership was important in promoting Singapore as a world hub.
“This partnership demonstrates our commitment to further developing our home base as a travel hub and promoting Singapore as a destination of choice. We are pleased to continue working closely with STB and CAG and draw on our respective strengths, to promote sustainable growth of inbound travel to and through Singapore,” he said.