The Cannes Film Festival has become synonymous with the Cote D’Azur city since the first festival in 1946. Reed Exhibitions, the organiser of the ILTM Asia-Pacific show in Singapore, hopes that the South Pacific city-state will pick up a similar tag for its upcoming event in May.
ILTM serves as the main company that organises the various luxury travel events across the world, like the Cannes Film Festival. Their Pacific branch is the main mediary between Asian film artists and buyers. According to TTG Asia, nearly 600 buyers are expected to be in attendance at the Singapore event.
Many wonder as to why the ILTM has decided to position Singapore as the “Cannes of Asia”. The common thought was that the company would select China for this title due to its rapidly growing high-class population.
The director of ILTM Portfolio, Allison Gilmore, according to TTG Asia said, “Singapore has the makings to be the Cannes of Asia because it has better air links and visa regulations; it is a “contained” city much like Cannes, where the exhibition venue and hotels are close by; and it is the “perfect” hub for Asia-Pacific’s high net worth individuals, which are growing in numbers.”
As noted by Gilmore, the exhibition venues played a major role in deciding which city would be known as the “Cannes of Asia”. The host venue, Marina Bay Sands, and its partner hotels are all within close distance of each other which mirrors the strategy of Cannes ( Ritz-Carlton Millenia, Conrad Centennial and InterContinental Singapore).
Another similarity between Singapore and Cannes is its association with the rich and famous, and hosting of high-class events like F1 races. It helps that the city-state has a similar climate to Cannes, as the average temperature during the event’s date (May 21-24) is 27 degrees Celsius.