Koh Samui delivers the height of lavishness and hospitality.
This is the opinion of Chris Reed, writing a travel piece for the New Zealand Herald, who stayed at a "luxurious" retreat on Lamai Beach, away from the busy areas of the island.
But he pointed out that there is still plenty to do there, including visiting street markets and drinking in bars.
People who are more interested in a busy lifestyle on Thailand holidays might be keen on Chaweng, which has a 6km stretch of beach dedicated to shopping, restaurants and nightlife.
Mr Reed added: "The markets are a dreamland for bargain hunters unconcerned by bootleg gear. There's an array of culinary choices."
But those who prefer to be educated when holidaying in Asia may like to venture north and visit Chang Mai, which is the cultural capital of the nation, according to Tim Yap in a piece for Phil Star.