Spoilt for choice is how most people view planning their holiday in Thailand. There is just so much to do that it can be hard to take it all in at once.
"Thailand has so much to offer that meets travellers' specific interests and expectations, so they can experience what they really enjoy," says Suraphon Svetasreni, governor of the Tourism Authority of Thailand (TAT).
Tourism officials in the country recently took some media representatives on four separate Thai tours to show the breadth of experiences on offer in the country. These journeys provide a great example of the things you can do on a Thai break in a relatively short space of time.
Here's a quick look at all four of the journeys to give a flavour of what there is to do in Thailand.
Food and Fruit Route
A day tour exploration of street foods and Thai delicacies in Bangkok's Chinatown, known as Yaowarat in Thai, is a great place to start if your are a real foodie. Enjoy a tasting at Nai Mong Hoi Tort, the famous oyster omelette place in Talad Gao, then head for lunch at Krua Apsorn, one of Bangkok's most highly-regarded restaurants. If you fancy learning a few skills, have a lesson at the famous Blue Elephant Cookery School.
After all this eating, why not take in a scenic boat trip along the Khongs, or canals, in Thonburi on the west bank of the Chao Phraya River?
At the Cultural Crossroads
This route takes you to Chiang Rai to explore Doi Tung and the Mae Fah Luang Botanical Garden, as well as the beautiful white temple of Wat Rong Kun. A visit to Baan Huay Khi Lek Akha Village to observe its community-based tourism initiatives is well worth a few hours. Try an Akha-style lunch for a true taste of the region.
Ayuravedic massages, Thai-cooking classes, Chiang Mai's amazing temples and Ayutthaya's historical sites all make this a great tour of northern Thailand.
Thailand is ideal for nature lovers, as this little route shows. Start by collecting clams on the Gulf of Thailand tidal flats, then do some water skiing, visit a mangrove restoration or spot some rare birds in Phetchaburi province.
Laem Pak Bia Environmental Research and Development Project and Sam Roi Yot and Kaeng Krachan national parks in Phetchaburi are all worth a visit. If you have time, take a look at Hua Hin, the royal beach resort town in Prachuab Khiri Khan.
Cultural & Lifestyle
Start in Chiang Mai, which the TAT describes as "an artisan's paradise", with small craft shops on streets. Nimmanhemin Road is one of the main centres. After a morning buying souvenirs, take a walk around the Royal Flora Ratchaphruek exhibition and Chiang Mai Zoo to give your wallet a rest.
After exploring Chiang Mai, head back to Bangkok's cultural spots for some contrast. There are trendy dining venues to try and Asiatique the Riverfront, a major new shopping destination, along with more traditional attractions such as the Ananta Samakhom Throne Hall. For a shopping experience that is truly unique, visit the famous floating market just outside Bangkok.
Of course, these are just some of the things to do on a Thai holiday. There are loads more activities that ensure people keep coming back year after year, from snorkelling and diving, to golf, trekking and elephant riding. Which activities would you like to enjoy on your Thailand holiday?