DreamWorks and Disney go head-to-head in Shanghai
Those on holidays in China will be able to enjoy two new theme parks, as both DreamWorks and Disney plan to open attractions in Shanghai.
Animation giant DreamWorks plans to open a $3.2 billion (£2 billion) development in 2016, in a move which many have interpreted as a direct response to Disney’s plans to open its own $3.7 billion (£2.4 billion) theme park in 2015.
Both companies are seeking to bolster their image in China and tap into the lucrative and rapidly-growing middle class market. However, while Disney is planning an out-and-out theme park, DreamWorks has taken a slightly different approach with its venture, dubbed ‘the Dream Center’.
The studio, behind such hits as Shrek and Kung Fu Panda, has stated that the Dream Center will be an ‘entertainment zone’ featuring animation exhibitions, entertainment facilities and commercial developments such as hotels and shopping areas.
The development will be opened by DreamWorks’ recently established China joint venture, Oriental DreamWorks, a $330 million [ditto] partnership with three state-backed Chinese companies – Shanghai Media Group, China Media Capital and Shanghai Alliance Investment – which will cooperate on future film productions.
Chairman of China Media Capital, Li Ruigang, told the Xinhau News Agency: “It’s [the Dream Center] different from any other large cultural project in China, including Disneyland.”
Shanghai already has much to offer visitors; widely acknowledged to be China’s most dynamic city, it is an exhilarating, colourful, fast-paced metropolis that is constantly evolving.
A fascinating mix of sci-fi cityscapes and European-style tree-lined streets, classical Chinese gardens and ancient temples, Shanghai is the archetypal city of contrasts.